Are You Using LinkedIn Marketing For All Its Worth?

By , Published November 1, 2014

 

Somewhat shockingly, LinkedIn now has a membership base that encompasses roughly one-third of all professional people in the world. Given that incredible reach, it’s no great surprise that LinkedIn has become a go-to marketing tool. In fact, the powers that be at LinkedIn have been pouring more and more effort into making LinkedIn Marketing a significant presence in the content marketing world.

Hopefully, we don’t need to tell you that LinkedIn matters for small business owners. Hopefully, you already have a fully optimized company page, and you post some compelling status updates on a regular basis. Hopefully, you understand that LinkedIn is a key component in content marketing.

But of course, there is always room for improvement, and always room to take your LinkedIn marketing efforts to the next level. To make sure you’re getting the most out of this important tool, consider the following pointers.

LinkedIn Allows For Precise Targeting

When it comes to actually targeting the users who see your paid posts, LinkedIn is simply the best, most effective social platform there is. It gives you all kinds of options, allowing you to determine where your ads are seen but also by what kinds of companies; you can even specify businesses in a certain industry, all under 100 people, or professionals in a particular city and a particular line of work. If you’re running promotions on LinkedIn, make sure you’re taking the time to fine-tune your targeting.

LinkedIn Offers An Amazing Platform For Blogging

LinkedIn now has its own blogging platform, which can be a great way to share some company updates and simply to ensure that your name is still out there in user newsfeeds. You may not actually need to use the LinkedIn blogging platform—hopefully you have your own company blog, housed on your website—but you can always share blogs and other informative articles, and in fact we recommend that you do this daily. There’s just no better way to position your company where users will see it, day after day.

LinkedIn Helps You Build Your E-mail Marketing List

LinkedIn will allow you to send a message to up to 50 users at a time. Here’s how to use that feature: Write a quick thank-you to the folks who have followed you, and invite them to join your e-mail list to receive more regular updates. Offer a link for signup, and then send. Not everyone will join your e-mail list, of course, but some will—and over time, this can be an invaluable way to expand the reach of your e-mail marketing.

LinkedIn Helps You Put A Face To Your Brand

A final suggestion: Encourage all your employees to join LinkedIn, to completely fill out their profiles, to select professional headshots, and to note your company as their Employer. This will link all of their pages to your main brand page, and provide a neat way to humanize your company—to put some faces to it and make it seem a bit more relatable.

 

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