the use of Social Media for your corporation on Valentine’s Day

February 13, 2015

vacations offer prime opportunities for companies to promote their merchandise and fix with their customers, and Valentine’s Day is not any exception. in truth, this holiday weekend is projected to bring in the best possible profits on account that 2007. Any trade, regardless of the dimensions, can benefit from social media to garner attention all the way through this important vacation. check out these examples on methods to use fb, Twitter, and Youtube to capture the hearts of your shoppers this year.

1. hyperlink again to your business

instead of placing out a ordinary “satisfied Valentine’s” message, attempt to get creative by means of tying your product to any theme of the vacation that matches. which may be love, friendship, compassion, and even the colours of red, purple, or crimson. Take for instance, Megared’s fb campaign that requested customers “Whose heart do you love?” while Omega-three Krill Oil won’t sound like probably the most romantic product, through the usage of an artistic marketing campaign, it caught consideration.

2. #Hashtag it

differently to draw customers this holiday weekend is by means of coming up with a creative hashtag on Twitter. just like the fb instance, it is vital the hashtag serve some roughly function, equivalent to a giveaway or competitors. Take as an example #VDayRuleBook, the hashtag utilized by deodorant company Wild Stone that requested its customers to offer up ideas for Valentine’s Day, and supplied prizes to the most suave responses. should you come to a decision on a contest like this one, it is important to have a touchdown web page the place the responses can be shown. This leads the client back to your product, and within the case of wild Stone, promoted their new “purple” product.

3. scan with video

in a different way to connect with shoppers on Valentine’s Day is through video. striking aside the simply commercial side of the vacation, it’s also an opportunity in your shoppers to get to grasp what you are promoting higher. for example, McCrea’s chocolates put out a love story video for Valentine’s remaining year on Vimeo, displaying a husband and wife making their signature caramels. another example is how Animoto, a video and slideshow creation company, posted a video interview asking their group of workers about their excellent date and their personal courting features. Posting non-public tales like this with visible aids will make clients feel nearer to your business.