Verizon Media replaces Flurry Ads with new Verizon Ads SDK

Verizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK.  The company says the new SDK has been designed to support “publisher SDK size and extensibility needs,” offering app developers a simplified way to access Verizon Media’s monetization opportunities.

Why you should care

The new Verizon Ads SDK aims to streamline mobile monetization efforts for publishers. Built using a “pluggable architecture” framework, the company says app developers will no longer be forced to compromise between revenue and user experience because of the SDK size, integration costs or other factors. The SDK is available for both Android and iOS.

“With the release of the Verizon Ads SDK, app developers and publishers will now have the modern tools they need to say ‘yes’ to both revenue and user experience,” reports Verizon Media in the announcement.

Verizon Ads SDK will also integrate with IAB Tech Lab Open Measurement SDK, providing viewability measurement by third-party providers. The IAB Tech Lab integration means publishers will only have to integrate a single SDK to offer advertisers viewability measurement via their preferred vendor.

More on the news

• Verizon Media reports it is adopting the new SDK across its own properties, including Yahoo Sports and Yahoo Finance.
• Last week, the company added two new native mobile ad features: one for e-commerce advertisers and another for gaming advertisers.
• Verizon Media rebranded its company name (formerly Oath) in January, but has retained the Oath branding for its ad platform: Oath Ads Platforms.

This story first appeared on MarTech Today. For more on marketing technology, click here.

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.