Vice’s Digital Chief: Unfollows Are crucial Social Media Metric

What’s a very powerful social media metric from your efforts? now not likes. not shares. no longer retweets. It’s unfollows.

That’s what Mike Germano, Chief Digital Officer at VICE, shared all over the “How Vice Media Dominates Multi-Platform” session at the CES convention in Las Vegas these days.

“after we start to annoy our customers, they unfollow,” Germano said, explaining why that metric is so necessary to Vice.

Germano was once interviewed with the aid of Drew Ianni, Founder and international event Chairman, CDX boards. Our are living weblog, with extra about Germano talking on VICE’s advertising and marketing and content material efforts, is below.

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Danny Sullivan

Danny Sullivan is a Founding Editor of marketing Land. He’s a broadly mentioned authority on engines like google and search advertising considerations who has lined the distance because 1996. Danny additionally serves as Chief content material Officer for third Door Media, which publishes advertising and marketing Land and produces the SMX: Search marketing Expo conference collection. He has a personal weblog called Daggle (and retains his disclosures web page there). He may also be discovered on fb, Google + and microblogs on Twitter as @dannysullivan.

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