Video and Twitter: A Budding Friendship in 2015

Agu de Marco

April 19, 2015

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the connection between video and Twitter is altering speedy in 2015. First, the corporate launched Video On Twitter, permitting users to seize, edit, and post 30-second videos straight the to the social networking platform. 2nd, Twitter has pushed ahead with the Promoted Video commercials, which like a Promoted put up, permits users to pay to promote a video ad. And most not too long ago, Twitter has acquired live-streaming app, Periscope. What do all of those changes imply to marketers? Let’s spoil them down one at a time.

How are marketers the usage of Video On Twitter?

interestingly enough, manufacturers haven’t jumped on this trend as quick as i thought. whereas it’s nice that brands can capture “now” moments, the videos can’t be edited to high quality, which is what i think makes manufacturers somewhat reluctant to put up. Tide promoted their stain stick at big apple model Week, posting this video:

but we haven’t seen much more from the brand on the subject of Video on Twitter — though it looks like a perfect branding second to publish instances when a stain stick is needed. So, What should marketers Do? Video on Twitter is a great way to do on-line Q&As. as a substitute of a customary Twitter Chat, CEOs and firm Founders can answer user’s questions in a brief Video on Twitter. This puts a face to the logo and offers a lot of quick answers that can be ReTweeted and shared on social channels.

How are marketers the use of Promoted Video ads

Promoted Video was once launched in beta last 12 months, and one of the crucial very early adopters was Airbnb, who have promoted a group of video advertisements reminiscent of this one. This advert captures user consideration and promotes the logo id, an glaring plus for the corporate.

however, this isn’t pleasant information to most, Twitter has decided to check autoplay movies in feeds, so turn down your extent or put in headphones, as a result of it’s essential be one of the most testees, whether or not you find it irresistible or not. So, What must marketers Do? obviously Promoted Video ads are a tremendous plus for entrepreneurs, as it shows off your model in video form, gaining a lot of attention. however, marketers should remember that their movies may be autoplayed (and due to this fact annoy customers), so possibly holding on loading up a Promoted Video wouldn’t be a bad idea — until, at the least, Twitter decides to shut down autoplay.

How are entrepreneurs the usage of Periscope?

manufacturers have flocked to this new are living-streaming app, and one of the cutest methods marketers have gotten their manufacturers attention is through puppies. month-to-month subscription field firm, Barkbox, has been streaming pet feeds from their place of business, possibly gaining many followers and a bigger audience.

after all it’s important to have the app to see it.

So, What must entrepreneurs Do?

This new characteristic lets in users to see are living broadcasts or watch lately posted ones and comment (feedback convey up in front of the broadcaster or other viewers).  which you can make the move public or private, so this can be used internally or externally for branding purposes. marketers can use it to get remarks from customers or even ask questions in an attractive video layout.

How have you ever considered brands use these two new Twitter options?

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