Vimeo Showcase opens up Roku, Amazon Fire to video marketers

Vimeo rolled out Showcase on Wednesday, giving content creators and marketers a new way to display and distribute their videos. The new Showcase feature will replace Vimeo’s “Albums” format, adding a refreshed design and new tools, including the ability to create a channel on Roku and Amazon Fire.

Why we should care

Vimeo’s Showcase gives video marketers with limited budgets easy access to two major connected TV platforms. Marketers will be able to create a personalized video channel using custom layouts and distribute that channel on Roku and Amazon Fire.

The connected TV apps feature is available to Vimeo’s Pro, Business and Premium paid memberships, which range between $240 and $900 per year. Marketers can build their Vimeo channels using a custom domain with a unique Vimeo URL or a domain they already own, and include embedded playlists on the channel — all without having to code or hire a developer.

Vimeo’s Business and Premium memberships include Google Analytics integration, a stats dashboard and easy social sharing.

More on the news

• Vimeo said it plans to add most of its Portfolio features to the Showcase platform soon.
• Other coming additions to Showcase will include more embedded layouts, live-streaming support and Showcase-specific stats.
• The company recently added 1,000 more stock video clips to its Stock Essentials inventory.

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.