Viral content material web site Playbuzz publicizes $sixteen Million In New Funding

Playbuzz, the viral content website online driving a wave of facebook fueled success, announced nowadays that it has raised $16 million in challenge capital funding.

Playbuzz, which launched in December 2014 and says it attracts eighty million monthly distinctive visitors, is essentially the most shared English language-web site on facebook, according to social analytics agency NewsWhip, blowing prior the Huffington submit and Buzzfeed in November.

Playbuzz stokes fb sharing with quizzes, polls and listicles — “Which Kardashian’s Blonde Hair Do you love essentially the most?,” “21 now not-So-Cool indicators It’s nonetheless Freaking iciness,” “What form of dog Are You” — and other “playful” content that resonates with users on the great social network.

Playbuzz, a startup co-based by using Shaul Olmert, son of former Israel prime minister Ehud Olmert, doesn’t produce so much of its own content material. as a substitute it provides a free platform for different publishers, including AOL, MTV and Yahoo, to create content that may be embedded on their sites.

“The roughly content material that we permit our partners to create is well-liked content,” Olmert instructed advertising Land remaining yr. “It’s the type of content material customers are in search of and need to engage with.”

Many imagine such content material click on bait, one thing that fb has signaled it desires to crack down on, but the recognition of Playbuzz content material appears to be defying any fb algorithm changes. Olmert said he isn’t worried that facebook will stifle Playbuzz’s increase.

“as long as we are helping our partners create stuff that resonates very well with customers there’ll all the time be an outlet for that,” he stated. “I don’t think facebook wants to go in opposition to what their users are in search of.”

Playbuzz said it is going to use its extra funding to make bigger its the big apple place of work and add places of work in Asia and Europe. the corporate also plans to proceed building out its content material templates and explore the potential for offering native advertising options.

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Martin Beck

Martin Beck is 1/3 Door Media’s Social Media Reporter, overlaying the newest news for advertising and marketing Land and Search Engine Land. He spent 24 years with the la occasions, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the university of Missouri journalism school, Beck started started his career at the occasions as a sportswriter and duplicate editor. apply Martin on Twitter (@MartinBeck), facebook and/or Google+.

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