Vizio Ads, the smart TV maker’s premium TV Ad streaming division, has finished its upfront deal making, totaling more than $100 million in sales.

That’s four times its upfront revenue a year ago. The company says deals are “enterprise-level buys from six major agency holding companies.”

Although the company did not go into financial details, it noted that ad categories included automotive, insurance and retail.

Vizio’s WatchFree+, part of its SmartCast system, which has more than 260 free ad-supported channels, airs 100% of ad inventory.

Vizio’s umbrella Platform+ business includes SmartCast, Inscape, Vizio’s ACR data business, Vizio Ads and Vizio Addressable.

The Vizio Platform+ business grew 146% year-over-year to $66 million in the second quarter of 2021, over the year-ago period. This business grew its Average Revenue Per User 90% YoY to $16.76 per month.

Vizio says its direct advertising business witnessed doubled the number of brands, which resulted in tripling its average revenue per advertiser (ARPU).

Though Vizio’s SmartCast has 14 million active accounts — up 43% from a year ago — the company can reach a broader audience, including mobile devices, laptops and other devices in Vizio homes.