VR is coming to the Google Play store this fall with Daydream

Users have downloaded more than 50 million Google Cardboard-enabled apps since the debut of the humble virtual reality headset developers found under their chairs at I/O two years ago, Clay Bavor, VP of virtual reality at Google, announced as he showed off Google’s latest VR efforts on Wednesday at this year’s I/O developer conference.

Google unveiled Daydream, the new platform for virtual reality that’s built on top of Android N, to take VR more mainstream. Google has been working with partners including Alcate, Asus, Samsung, HTC, LG, Xiaomi, Huawei and ZTE to develop Daydream-ready Android N phones, with the first phones slated for release this fall. Google has also released “reference designs” for a VR headset and controller.

A Daydream version of the Google Play Store will feature VR-enabled content, including games from EA, Ubisoft and NetEase, as well as streaming video from HBO Now, CNN, Netflix, MLB.com and more. Bavor also noted that YouTube has been built from the ground up for virtual reality to easily watch standard and VR videos.

Google Photos, Play Movies and Street View will also get the Daydream treatment.

About The Author

Ginny Marvin

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

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