want to Be A GoPro megastar? The GoPro Awards Will give $5M A 12 months for nice content material

GoPro wants to be a media firm, no longer just a producer of in style action cameras—however to make that transition it needs to inspire an infinite network of individuals to begin churning out nice content with its devices.

That’s why the company is launching the GoPro Awards as of late, a software it hopes will inspire the creation of extra and higher content material, and which could hand out as a lot as $5 million a year in awards to people making the most effective videos with GoPro cameras like those in its Hero line.

There’s surely GoPro users are already enthusiastically making and sharing their work. a snappy search for the term “GoPro” on YouTube finds 23 million videos of everything from surfing to skydiving to babies strolling on the beach, and with regards to everything in between.

GoPro clearly believes there’s room for even more.

“We wish to thank our community for the nice content they’re taking pictures,” Zander Lurie, GoPro’s senior vice president of media and entertainment instructed fast firm, “and inspire them to capture extra of it.”

each and every week, the corporate plans on selling award winners on its social channels, and giving out awards of $5,000 for the most effective video edit, $1,000 for the very best video clip, and $500 for the best picture.

this system will recognize content makers in plenty of categories, GoPro said. They include action, journey, animals, family, motorsports, music, science and the way-to, and trip.

curiously, given how many individuals use GoPros established on 1/3-party drones to shoot video and photographs—and the truth that the corporate is planning to start out selling its own drone early subsequent 12 months—aerial will not be incorporated as a stand-by myself category.

That’s as a result of, Lurie defined, footage from drones is likely to match into the various different classes.

“I assure you we will be able to get aerial content,” Lurie stated, including that “aerial pictures is like terrestrial pictures, be it of a wedding or motocross. We plan on quite a lot of video coming in from the air.”

profession lend a hand

Over the previous couple of years, many talented content material creators—corresponding to PewDiePie and Jenna Marbles—have found a technique to make huge amounts of cash through posting their work immediately to YouTube and monetizing their videos on the Google-owned platform. GoPro thinks its awards software may similarly help probably the most most creative content material creators go from being amateurs to mavens.

“As we start profitable really talented creators and editors,” Lurie mentioned, “we expect they’ll take that cash and invest it back in their vocation…They’ll be capable of produce more and better content. we expect we’re going to lend a hand individuals grow their careers.”