What occurs when you apply desktop studying To brand Design
the upward thrust of neural networks and generative design have created new opportunities for designers. but what if it went the other way, and robots created a Skynet that kills off human designers (or at least their careers) once and for all?
A heady query. depending on whether or not you include or worry the robo-future of design, Mark Maker (by way of Sidebar) will be thought to be either the start of the end, or proof that such fears are overstated, as a result of bots are still lovely crap at design. both approach, it can be a enjoyable net toy.
In Mark Maker, you type in a word. The gadget then uses a genetic algorithm—a more or less software that mimics natural choice—to generate an never-ending succession of emblems. whilst you like a symbol, you click on a heart, which tells the system to generate extra logos like it. by way of liking sufficient logos, the speculation is that Mark Maker can in the end generate person who suits your wants, without ever using a human clothier.
Mark Maker creates its logos via breaking each and every design in half of, in order that it incorporates each a base design and an accent part. the instance Mark Maker’s creators use is the Mobil emblem, which accommodates a blue sans serif typeface as the base, and a purple “o” as an accent. The typefaces are plucked from Google Fonts’ open-supply typeface library, while icons come from the Noun undertaking.
To be honest, i discovered myself grudgingly impressed by way of probably the most trademarks Mark Maker produced for us. if truth be told, when I entered “Co.Design” into Mark Maker, the program generated some marks that regarded eerily similar to Co.Design’s own brand, which used to be designed in-house. Or was once it?
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