What Is Phone Number Validation for Lead Generation and How Does It Work?

What Is Phone Number Validation for Lead Generation and How Does It Work?

It’s that time of the year. Your sales team is preparing and planning how to make the most of a new quarter and new year. You’ve already implemented all the current but tried lead generation methods from email addresses to direct messages on social media platforms.

You can take things a step further by going back to an older lead generation approach: phone leads. If you’re worried about people submitting fake phone numbers to get access to your lead magnet, you can use phone number validation. That way, you limit your phone leads lists to real numbers and genuinely interested clients.

There are different phone validation types, depending on how they work and what results they get, from slightly improving your results to drastically changing your cold outreach strategy.

Why Phone Calls Still Matter

While other, more modern types of leads are surging in popularity, calling customers still ranks as the second-most effective sales method right after referrals. That’s because compared to all other cold outreach channels, phone calls are the most personal.

Your prospect is more likely to trust you and what you’re selling them on the phone than through any other medium. That’s because other cold outreach methods, such as emails and direct messages, grew in popularity among spammers and scammers, leading people to block them immediately, sometimes without reading.

Phone calls are the only method, besides meeting in-person, that allows the salesperson to lead the conversation towards a sale by answering the prospect’s questions and giving them more information in 30 minutes. And it’s not just the sale. Talking directly with potential clients allows you to pinpoint what they’re looking for both in purchasing a product or service and in a sales call.

What is Phone Number Validation?

Since most companies offer a free lead magnet in exchange for a prospect’s information, often a phone number, many people opt to use fake or random phone numbers to access the file without giving anything away. Using API validation in your lead forms ensures that all numbers that go through are authentic. Click here to learn more about phone validation API services.

How Phone Number Validation Works

You might be familiar with batch analyzing as a phone validation method, which only checks a spreadsheet of leads against a limited database of numbers looking for matches. However, API phone validation is different. It’s a code you embed into your contact form that checks phone numbers individually, in real-time. It only allows users who entered valid phone numbers to submit the rest of their information.

API validation flags bogus numbers, which the user might’ve entered randomly along with real but inactive numbers, and sends an error message to the user. This validation method forces users to enter their real information if they want access to your lead magnet.

Phone Number Validation and Leads

Many sales teams are shifting towards using phone validation on their contact forms to generate more productive leads. While API verification might result in overall fewer leads, it proves more efficient and beneficial. The people that reach your list of phone leads are authentic and connect you with an interested human being on the other side of the line.

Implementing phone validation in your forms can save your sales team hundreds of hours reaching invalid numbers while also helping them reach your quarterly lead generation goals sooner and more efficiently.

Setting More Achievable Goals

If you’re used to dealing with a high percentage of fake phone numbers in every leads list, then your goals would naturally accommodate for the lost time and effort. After you start using API phone number validation in collecting phone leads, your results will change.

Eventually, you’d have to set new achievable goals when calling the same number of prospects in a single day is no longer possible as most of them would become full-fledged phone calls instead of dead-ends. So, while your sales team is calling fewer numbers, they end reaching more people and closing more sales.

Keep Up With the Times

While phone lead generation and cold calls are some of the oldest cold outreach methods, they aren’t like they used to be. For phone leads to be efficient and land you as many sales as modern statistics claim they could, you need to use them right. Keeping up with the times meaning knowing what’s changed and what no longer works as it used to. It also means you need to use modern solutions to solve new problems to make the most of cold calls.

About RealValidation

RealValidation, Inc. is a Florida Corporation that was born out of a need. Our history comes from 25 years in the automotive finance lead generation space under the name VOISYS™.

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