What The Glassdoor very best places To Work Winners Can train You About engaging employees

March 26, 2015

last week, the Glassdoor best places to Work Roadshow got here to London, both to have a good time some of the firms ranking within the site’s top 50 locations to work, and to let them tell us how they received there.

So what is Glassdoor and why will have to you care concerning the firms rated extremely on it? As we explained in a earlier post, in simplest phrases it’s like TripAdvisor for HR. It gathers user-generated nameless critiques of corporations and company tradition from the people from whom it issues most: the workers.

You should care what those companies within the Glassdoor prime 50 best possible places to work have to assert as a result of it’s an indication of a two issues:

a strong company culture and satisfied employees
An engaged personnel

And while these two issues are great for reinforcing morale and productiveness, they’re also extremely powerful tools for recruitment advertising and marketing and attracting new ability.

So, now you’re interested. however, what did they have got to claim?

Your staff are your ambassadors

As you’re seemingly neatly conscious, it’s a booming job market. to attract the best candidates you want so as to market your organisation model and appeal to job seekers – it’s important to be the energetic birthday celebration in their search.

probably the most powerful tools you’ve gotten in doing this is your workers. When getting throughout your organisation-branding message, they’re your secret weapon.

Glassdoor has stats to show it. One employee sharing your content material will get the same click-via activity as one hundred followers added to your feed, according to research offered at the experience. further to that, the engagement lifespan (the amount of time readers are liking and re-sharing your content after it’s first posted) is prolonged with the aid of four,200% when shared by using an employee fairly than a brand channel.

When communicating your corporation brand, you want your staff involved. It’s why websites like Glassdoor, where an supplier’s popularity is constructed on the opinions of those working there, are so incredibly powerful in drawing new talent.

in the end, jobseekers are spending more time analysis corporations and weighing up their choices. An Allegis workforce services and products find out about from closing yr discovered that sixty nine% of US jobseekers wouldn’t take a job from an agency that had a nasty reputation – even supposing they had been unemployed.

Transparency

To get your workers spreading your message, you’re going to need them engaged, they usually’ll should be knowledgeable on what they’re talking about. They won’t want to really feel like they’re being taken for a trip.

69% of US jobseekers wouldn’t take a job from an employer that had a bad popularity – although they have been unemployed

workers want to feel like they’re in on the grand plan. And if they are, then other folks will wish to be part of that too.

In a Glassdoor whitepaper produced for the event it was stated that 96% of jobseekers believe it’s necessary for firms to embody transparency.

Mark Turner, SVP for MENA at Gensys summed it up, calling his company’s way the “antithesis of mushroom management”; the “maintain employees at midnight and feed them shit” means. just like the ethos he counseled, he is not a man of hidden agendas. Nor must you be on your inner comms.

Authenticity

It should go with out pronouncing that in case you’re being clear you should even be genuine. And this goes past just chatting with your own employees. you want them to share the message of how nice a place of work you can provide, and so that you wish to show that thru them.

exhibit the actual those who work there. You don’t wish to rely on stock pictures to point out your office – be authentic and express what is if truth be told taking place in the back of your administrative center doors. It’s additionally a giant no-no to flood sites like Glassdoor with faux positive reviews. It’s an age-previous trick for open overview sites, and it’s one who doesn’t fly.

Being authentic is a prime-level means of encouraging authenticity further down. should you’re authentic, that you can let your employees comprehend that you wish to have them to be genuine too. you need them that will help you spread your message, in spite of everything.

encourage your staff to share your content, but don’t regulate it. supply people autonomy and it brings about significantly better outcomes.

pay attention and be sincere

For John Wilson, CEO of company WilsonHCG, another of the most effective position to Work Winners, what kicked off their success on Glassdoor was once a terrible evaluation. someone in administration noticed it seem, and, greatly surprised, they sent it around to their personnel. used to be this the perception that everyone had? They wanted to find out. If it was once, something needed to alter. It grew to become out it wasn’t – within just a few weeks employees had taken to the web page to go away their very own, more certain opinions.

It’s proof that in the event you’re sincere – it’s no crime in being greatly surprised or upset to find out that you just’re no longer held in excessive esteem by your entire workers – it continuously interprets into better engagement with body of workers as they feel closer to the industry.

worker engagement has lengthy been crucial a part of ensuring productiveness (analysis via the place of job research groundwork found that highly engaged workers are 38% extra prone to have above-average productiveness). however with sites like Glassdoor quickly becoming essential instruments for any agency hoping to draw high-quality team of workers, conserving your workers engaged and enabling them to have interaction with the skin world is extra necessary than ever.

If there’s one factor to take away from those in one of the best places to Work listing, it’s that.