What Twitter Is currently Doing — And not Doing — With Video

someday in the first half of 2015, Twitter will supply customers the power to add native video to the platform.

just not yet. And the company is still preserving its video plans under wraps.

There’s some confusion about that truth after studies late final week indicated that small print about Twitter’s video plans had been leaked on a Twitter FAQ page. It seems, however, that the FAQ was associated to Twitter’s present video offerings, which give a make a selection workforce of advertisers the use of the enlarge application, publishing companions and verified users get right of entry to to upload movies in an instant to the website online.

Such features were available considering remaining March. Twitter ramped up this system in August and gave more partners get right of entry to to video.twitter.com. if you go to that site, which you could request access. And you will find how native video presently looks on Twitter; just seek for amp.twimg. here’s a latest instance from CNBC:

This county has probably the most most attractive landscapes, however could it additionally power all of Europe? http://t.co/a9YvjvwqeE https://t.co/JvzAFRm1gz

— CNBC (@CNBC) January 5, 2015

It’s doubtless that the consumer dealing with video uploader and participant will construct upon Twitter’s present system but Twitter isn’t releasing details. It additionally isn’t sharing when it will roll out. an organization spokesperson advised advertising Land that video.twitter.com has nothing to do with the “upcoming shopper video launch.”

Twitter signaled in November that native video used to be coming within the first half of 2015 at its Analysts Day and in a blog post with the aid of vice president of product Kevin Weil:

“but except for simply staring at video more simply on Twitter, you will have to be able to report, edit and share your personal movies natively on Twitter too. Alongside short looping Vine videos, we think you’ll have enjoyable sharing what’s happening on your world thru native video. that you would be able to predict to look this in the first 1/2 of next yr.”

about the creator

Martin Beck

Martin Beck is 1/3 Door Media’s Social Media Reporter, covering the most recent information for advertising Land and Search Engine Land. He spent 24 years with the l. a. instances, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the college of Missouri journalism school, Beck started began his profession at the occasions as a sportswriter and duplicate editor.