Who’s Happiest On Twitter? We Did The analysis For You

February 9, 2015

one of the vital clichéd introspective questions: should you have been granted a sum of money and a finite number of days to reside, how would you allocate those resources?

Now, i need you to save the eye rolls and appear across the place of work.

How do you suppose your friends and coworkers would spend that time and money? furthermore, what stands out as the motivating factors using those choices?

in line with a Harris Interactive learn about, your resolution may rely to your age. indeed, as of late’s millennials are way more inquisitive about happiness. more specifically, they need that means – a connection to one thing higher than themselves.

This generational shift in center of attention has huge and vital implications for cultural and social modifications.

nonetheless, those maintaining an older disposition may ask, so what? How will this have an effect on companies?

Return to the preliminary query. Millennials will invest their time, cash and energy into the places, people, jobs and life that nurture happiness and which means – much more so than their earlier technology.

With that in mind, it’s now not difficult to assume that promoting happiness and that means will appeal to investment from millennials and doubtlessly be a driving factor in many organizations’ success.

So as a result of it appeared attention-grabbing, dangerous and doubtlessly precious, we endeavored to achieve some insight on how happiness performs out on Twitter.

How did we do it?

We listened to over a million Tweets as users ranted about their best days, worst days and how so much they hated or cherished their lives.

We listened, now not because nobody else would, however as a result of we concept there may well be one thing new to find out about happiness.

check out the map under.

The ratio of sure to negative Tweets finds a geography of people’s temper on-line.

in all probability unsurprisingly (think of the weather, for one), the West and South suggested extra positively about their days than the Northeast or Midwest did.

curiously, comparing the conversations of 30 main cities to their respective states, the cities had been in fact more sure 80% of the time, suggesting that for most Twitter users, metropolis life is absolute best.

furthermore, the usage of Brandwatch’s rules and classes, we had been in a position to separate conversations into three topics: pals & family, money and Work.

The figure below presentations how positive folks were online when discussing the standard of their day as well as the quality of their lifestyles in regards to those three topics.

yes, chums & family is probably the most certain subject of the three. it’s heartwarming to peer that but it surely’s also mostly unsurprising.

what is interesting is the difference between positivity when individuals are using day phrases (“today was once superior”) versus existence phrases (“lifestyles is superb!”).

With day terms, friends & family is sort of equivalent with money.

In lifestyles phrases, chums & domestic keeps a clear dominance. This discovering means that while money is a robust supply of happiness within the brief time period, friends & household are a greater supply of long run happiness.

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