Why #CharlieCharlieChallenge Is A Viral perfect Storm

may just 28, 2015

With over 2.eight million tweets in the last few weeks of may, and no sign of slowing, the hashtag #CharlieCharlieChallenge is a viral sensation. Hashtracking has been tracking how the hashtag went viral on Twitter and on Instagram, spawning overnight Charlie Charlie challenge debts like this

The hashtag has primarily experienced viral increase on Twitter and Vine, as teenagers international take the Charlie “problem” and share their outcomes.

For the uninitiated, the Charlie Charlie challenge is a “supernatural” sport, birthday party Ouija board, phase 8 ball. It includes two pencils, a sheet of paper, gravity, and a healthy dose of imagination.

What makes the #CharlieCharlieChallenge hashtag so ripe for virality?

1. Nostalgia issue.

just right old style ghost stories. Does the Charlie challenge sound familiar? perhaps it reminds you of levitation video games, Bloody Mary or a tweenaged stumble upon with a Ouija board? whether or not you’re 17 or 75 you probably have heard a similar tale or performed a similar sport at a slumber celebration somewhere.

2. unclear origins.

The story is acquainted enough to be effortlessly common, however uncertain enough not to be owned. There’s obscure buzz in regards to the challenge bobbing up from a story about a “Mexican demon” (debunked) and new theories popping up right and left. It’s no marvel that the #CharlieCharlieChallenge recreation already has an entry on the Snopes urban Legend website

3. Low barrier to entry.

All you want to play is a sheet of paper and a few pencils. these things are conveniently available to bored people all over the place the arena.

4. Instagram and Vine-ops.

individuals out to file the demon, individuals out to debunk the demon, individuals out to spoof the phenom, bored individuals who have run out of excuses to take any other selfie… everyone is playing. the game takes not up to ten seconds to play – excellent for a vine or instagram video capture. due to the fact that folks act pretty ridiculous when they are freaking themselves out, many of these videos are funny.

5.Charlie is there for YOU.

like any excellent viral content material – the guts of the meme is YOU, the consumer. Charlie is there to answer your questions. Charlie is there to concentrate to you. Charlie is there to provide you web status.

See the funniest #CharlieCharlieChallenge videos right here.

What do you think makes a Hashtag go viral? Share your thoughts with us. Tweet us @Hashtracking.

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