Why “Cool kids” may be brand entrepreneurs’ best pals
Eric DahanSeptember 28, 2015
while manufacturers are still scrambling to find out the silver bullet for millennial advertising, they are soon caught off guard through the technology Z that’s already upon us. however don’t panic simply but, as a result of this cohort aged 13 to twenty can transform your largest allies!
Why? they are not most effective “digital natives,” but in addition “social natives.” more than one studies have proven that almost all of social media customers are “lurkers” who passively eat content and never take moves. alternatively, your standard teen or tween is nothing of the kind – they are continuously broadcasting themselves and creating content on social media. according to Nielsen’s analysis, the top social process for teenage customers is to put up images and videos. This online conduct explains why video- and visible-based totally social networks like YouTube, Instagram, and Vine are taking off amongst teenagers and tweens. in fact, eMarketer has forecasted that about 75% of the 12 to 17 demographic would be regular Instagram customers through 2019.
What’s extra treasured about these youngsters is the natural affect they have on their social circles. take into consideration that person who all the time shares his newest discovery of delicious bites, nice films, and enjoyable stuff; it’s exhausting now not to consider him when you are mulling over what to eat for dinner, what movies to look at, and tips on how to kill off a while. a captivating finding from Wikia unearths that technology Z has particularly strong influence on purchasing choices in the categories of consumer packaged goods, quick meals, and shopper electronics.
there is an intrinsic socio-psychological reason in the back of all these – GenZers are obsessed with “being cool” and “concern of lacking out.” They need to be one of the vital first to try out new issues, and they simply can’t face up to displaying off. If you understand how to trip the popular culture wave and associate your self with “the best children” that every one others aspire to, expect the teenagers to leap on your bandwagon!
Any subtle digital marketer is aware of the wonderful value of online word-of-mouth. by means of tapping into teenagers’ behavioral patterns and leveraging their social influence, brands can stand to transform the era Z into the generation of “brand Advocates.”
download the white paper on Influencer advertising and see why you should work with teen influencers within the digital advertising and marketing era.
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