Why Do Our Brains connect higher With Video And Animation?
November 23, 2015
the secret to connecting with audiences
We see video and animation based totally video content round us day by day, but why is it so critical to the best way corporations of every type keep up a correspondence in the twenty first Century. actually we’re all hard wired to attach higher with visually stimulating knowledge, and we all the time were.
this is why the earliest examples of our recording data was once pictorial, now not written. Cave artwork and rock art truly are examples of early animation; and while we will still see the vivid colors of a hunting scene painted on a cave wall thousands of years ago, our ancestors noticed these comparable scenes literally brought to existence through the tales they informed round them.
whereas art was once relevant to historical cultures, bringing communities collectively and strengthening bonds, they also understood that stories supported pictorially could be significantly better remembered, reinforced, and therefore handed on to many others.
that’s no completely different for us now, research across the ‘Pictorial Superiority effect’ have proved how much better we keep, in both brief and lengthy-time period reminiscence, knowledge which is offered pictorially.
the adaptation now’s that businesses of all sizes can take full benefit of the very fact, by way of translating a few of their written subject matter into professional video and animation content, and then deploying it through any number online structures and websites to succeed in monumental new audiences far more effectively, at little or no cost. YouTube is now the second largest search engine globally, with a billion unique video views monthly.
Australian Aboriginal individuals nonetheless use the same techniques to cross on the information and history of their tradition, with sacred locations nonetheless used actively to tell their Dreamtime stories, supported by rock art relationship again so far as 40,000 years.
Writing was once invented in round three,200 BC in Mesopotamia, so the written word has a reasonably short (5 thousand year) historical past when compared. whereas its element and accuracy can never be doubted, the human brain will nonetheless always select imagery over written text.
should you doubt that, simply seem within the final 150 years at the increase of images, the cinema, television and now the internet, all delivering largely pictorially primarily based content. in fact, our ancestors might most effective attain these they came into direct contact with to explain their art and the stories supported by it. in the 21st Century, we will reach out globally and thru efficient video and animation contact the lives of those we may just by no means meet.
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