Why It will pay—sometimes literally—To are trying to find lend a hand From those You Admire

How the founder of Framebridge stumbled throughout funding and mentorship from the last individual she anticipated.

January 25, 2016

When Susan Tynan joined LivingSocial in 2011, she used to be struck via its CEO, Tim O’Shaughnessy. She had known him slightly bit again once they labored at another startup; O’Shaughnessy, though somewhat young then, used to be rapidly rising in the course of the ranks. but now, as O’Shaughnessy addressed lots of of workers on the first all-body of workers assembly Tynan attended at LivingSocial, she was struck by what a forceful and charismatic leader he had grow to be. He communicated the corporate’s growth and mission with great readability and precision. the entire body of workers listened, admiring and rapt.

O’Shaughnessy was, at the moment, Tynan’s boss’s boss. He used to be extremely busy, and he or she infrequently got much face time with him. Tynan was managing LivingSocial’s day by day offers within the house-services category, fielding complaints when shoppers had been unhappy with a deal involving a plumber, electrician, or even customized framer. Even in these monthly audiences with O’Shaughnessy, Tynan was one of the folks in the room. Very seldom did the two of them have any direct, one-on-one interplay. “I had a number of admire for the way busy Tim was once,” recollects Tynan. everyone did, actually; in the D.C. entrepreneurship scene, Tim O’Shaughnessy used to be a star.

Susan Tynanpicture: Laura Fruchterman

In 2013, Tynan elected to go away LivingSocial, having been supplied a place as VP of product at a taxi-booking app referred to as Taxi Magic. She put in her notice, which dissatisfied her boss. Then, to her shock, O’Shaughnessy known as her into his place of work. was once there the rest he could do to make her keep? maybe there used to be some other role for her at LivingSocial? Tynan was flattered that O’Shaughnessy thought highly of her, but she defined that she used to be desirous about the Taxi Magic provide. the 2 parted amicably. “It used to be a pleasant meeting,” she recalls. but while he pressed her to remain on, she doesn’t assume he exactly lost sleep over the loss: “I was one in all hundreds of staff,” she says.

What Tynan didn’t inform O’Shaughnessy on the time used to be that she had close to-time period ambitions of founding her own startup. while at LivingSocial, she used to be struck by using the custom framing class in particular. What set aside customized framing in the daily-deals universe have been two things: First, there was monumental demand. A customized framing deal ran every week, on the website, in a single market or every other. second, there was huge frustration from customers. each deal gave the impression to end in an inordinate collection of complaints over pricing or service.

though 2012 and 2013, Tynan began to check a few of her theories on chums, neighbors, somebody who would pay attention. Did they use customized framing often? Did they’ve a just right experience? “It’s a funny category to speak about ‘horror tales’ in,” she laughs, “however everyone had a horror story.” people had been unwell of the upselling, the byzantine pricing constructions. They couldn’t consider how lengthy they needed to wait.

After not up to a yr at Taxi Magic (later renamed Curb), Tynan made up our minds she was once ready to strike out on her own. With a coterie of former colleagues and some new hires, Tynan based Framebridge, a web based custom framing provider. And one of the vital first folks she set about contacting in her new position was once her outdated boss, Tim O’Shaughnessy (who today is president of Graham Holdings).


It was once January 2014, only a month after she left Taxi Magic, when Tynan despatched the e-mail. Her objectives for the assembly had been surely very modest. Tynan had decided to fund Framebridge with project capital, and he or she wished to pick out O’Shaughnessy’s mind about the fine details of funding rounds. O’Shaughnessy remained extraordinarily busy, she knew, however she was once assured he’d supply her a couple of minutes. His assistant wrote again to arrange a meeting for coffee on the Sofitel near LivingSocial’s places of work.

the first shock at that espresso meeting was once that O’Shaughnessy had already heard about Tynan’s custom-framing startup “throughout the grapevine,” she says. And the second giant shock: O’Shaughnessy wasn’t handiest prepared to help her navigate investment. O’Shaughnessy needed to take a position himself.

“I was once so flattered,” recollects Tynan. “I used to be stunned. i did not see it going this fashion.”

Tynan had known that O’Shaughnessy respected her work at LivingSocial, but now she felt validated in about a dozen other ways. He preferred her thought sufficient, and notion enough of her means to execute, to place his own cash on the road. “At that moment, i realized there was once mutual admire,” she recollects. “It felt just right.”

Mere months prior, Tynan had been one among numerous workers to O’Shaughnessy, albeit a particularly productive one. Now, she realized, their relationship was once changing.

Framebridge has considering grown unexpectedly, with 20% month-over-month increase in sales ultimate 12 months and $eleven million of funding thus far. And in the two years on the grounds that that coffee at the Sofitel, O’Shaughnessy and Tynan’s relationship has continued to conform, says Tynan. He’s still a mentor and investor, and there’s nonetheless a way in which a power differential is still. however as fellow founders and CEOs, they share extra in widespread.

Tynan remembers a stressful month over the summer time. She needed to make an awfully troublesome personnel determination, and the board, which incorporates O’Shaughnessy, used to be saved appraised. within the minutes before her subsequent board meeting, Tynan was once frightened.

as it happened, O’Shaughnessy walked in first, and the two of them had a quiet moment by myself. O’Shaughnessy was nonetheless an investor, in spite of everything, and Tynan felt a pang of concern: What would O’Shaughnessy think of the choice? Would he lecture her on it? specific gentle disapproval?

instead, he merely leaned in, and mentioned, “Gosh, that will need to have been laborious.”

It used to be a small, human second, however every other person who underscored how their relationship had modified.

“I take into account that thinking, ‘that is somebody who really will get it, who’s been via all the highs and lows of entrepreneurship,’” says Tynan. “and that i used to be in reality happy he’s on my aspect.”

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[photo: Flickr user Henry Marion]

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