Why Lyft’s automotive Avatars Now trade color

Lyft is differentiating itself from different trip-sharing apps via updating its car avatars. starting this week, riders who request a Lyft will see their driver’s automotive proven within the app in certainly one of sixteen colours that fits the real car on the street.

“It’s no longer simply that you’re entering a yellow or green taxi,” says Lyft VP of product Tali Rapaport. “You’re coming into Tali’s blue Prius. we would like the using experience to be aspirational; we would like it to be clear that each driver is offering a unique expertise in their very own automotive.”

during the last yr, Lyft has made efforts to model itself as the private and user-friendly journey-sharing app. In March, as an example, it introduced profiles for riders and drivers that allow them to share doable conversation subject matters like their place of birth and favourite song. It has additionally delivered features like certain journey historical past, a lost and located, and the ability to break up payments.

Lyft also updated the design and precision of its digital vehicles. The app now maps the route cars are dealing with, and the car avatar modifications relying on whether or not the person has requested a trip via Lyft; automobile-pooling feature Line (you will find folks within the car avatar); or Lyft Plus (the auto avatar is larger). The cars actually have a new design aesthetic that ties them to the logo (each and every features a glowstache, for instance).

Lyft has revealed its persona via its vehicles before, altering them into zombies all over a Halloween promoting and yogurt throughout a advertising with Chobani yogurt in big apple. “we’ve got tried to scan with the automobiles being an expression of our model,” Rapaport says. “enjoyable is a value for us.”