Will Twitter turn out to be the Social Media King?
February 29, 2016
When your whole undertaking is built round a 140-personality restrict, what occurs for those who increase message size to 10,000 characters?
That’s what micro-blogging platform Twitter might in finding out in the coming months. In a possible transfer insiders are regarding as “beyond a hundred and forty,” the social media massive may implement a brand new function that lets users tweet up to 10,000 characters per submit.
thus far critiques of the proposed update are blended at highest.
the theory comes amid stagnant and declining customers, falling inventory costs and significant management shakeups. however, there are many lingering questions on whether these critical modifications will actually satisfy the objectives of luring new users and extending engagement.
Floundering reputation and Falling stock costs
overall sentiment in opposition to Twitter fell significantly when news of the 10,000-character restrict first broke. In a measure of certain versus terrible tweets, the collection of favorable Twitter mentions was at about 70% in early 2015. in line with Thomson Reuters social media sentiment engine, after the announcement positive sentiment all but dropped off completely sooner than settling out at about 20% sure just a few days after.
stock costs also fell greater than 2%, settling at $ 21.46 a share.
alternatively, the dip is a ways much less vital than the 13% price drop Twitter skilled after asserting their first base decline. in the ultimate three months of 2015, after stretches of already stagnant boom, Twitter users continuously fell from 307 million to 305 million.
Let’s put that into viewpoint. facebook, whose month-to-month lively users (MAUs) have grown thirteen% yr over 12 months, eclipsing the top four social media structures mixed.
management Overhauls
the following piece of opposition developing issues for the social media site is the continued saga of CEO and co-founder Jack Dorsey. After his very public return to Twitter, he’s made headlines for particularly unpopular staffing selections. to this point he’s slashed the group of workers eight%, made significant modifications to his govt group, and green-lighted major adjustments to Twitter’s core services and products.
This coupled along with his other full-time CEO gig at sq. have many analysts, investors, and even users, worrying whether or not he’s the precise individual to helm the ship.
Predictions on Engagement
There’s proof to indicate that elevated picture sizes and further content material has dashed consumer engagement all through earlier initiatives. And why wouldn’t this be the case? if you happen to take into consideration it, the longer it takes you to learn one thing the much less time it’s a must to engage with different content. The lengthier the pieces, the less you learn.
luckily, Twitter has a plan to truncate longer-type content material with the aid of giving customers the method to click ahead of they view it. but is it sufficient to stop disruption as you scroll via your feed?
The takeaway right here is that Twitter seems to have adopted a willingness to vary as they grapple for the right way to preserve current users and provides new users price add, which is surely a just right factor. Updating its most ingrained product function, a hundred and forty-persona restrict, is a daring transfer. on the other hand, the jury’s still out on whether or not increasing the limit will show to be a boon or bust.
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