Marketing veteran Jeff Woelker has unveiled a consultancy focused on data and technology called ixperimint. 

The new firm will help clients integrate digital marketing platforms, media tools, ESPs, DSPs, CRMs, analytics, and data companies necessary to make modern digital marketing successful, Woelker says.  

Chicago-based ixperimint has worked with brands to help them find better ways of segmenting their customers based on overlaying third-party data, creating entirely new customer segments based on web analytics and customer behaviors,” Woelker adds. 

Among its services are digital marketing management, data & performance, media & campaign management, marketing automation consulting, UX & CX consulting and word of mouth & social media.