Yelp Achieves Profitability For First Time, broadcasts seventy two Million mobile customers

Yelp simply announced q4 2014 and entire year results. revenue came in at just under $a hundred and ten million for the quarter, which represented 56 % boom over 2013. For the full year Yelp introduced $377.5 million in income. That used to be 62 p.c more than in 2013.

overall the firm relatively beat Wall street estimates for revenues and income per share. extra significantly Yelp finished full 12 months profitability for the primary time in 2014.

the company said that its physique of critiques grew 35 percent 12 months over year to seventy one million total opinions. In q4 have been 135 million monthly distinctive guests and seventy two million mobile uniques, up from fifty three million in this autumn 2013. then again quarter over quarter cellular used to be essentially flat. pc growth was once flat year over year.

Yelp CEO Jeremy Stoppelman mentioned on the cash name, “We’ve reached peaked laptop.”

Yelp additionally said 93,seven hundred active native trade debts. It mentioned that there were roughly 84,000 local advertisers on the website online on a worldwide basis. the company has roughly $400 million in money and money equivalents.

Roughly 32 p.c of local advertisers on the web site are shopping for “packaged CPC.” average spending is between $300 to $500 per month. the company added that it nonetheless has huge unsold inventory although some classes and geographies in the united states are already very aggressive.

Yelp said that in q4 its Yelp Platform program drove “roughly 350,000 transactions.” It also stated that “more than 60,000 businesses [are] built-in into Yelp Platform through its 12 companions.” Yelp doesn’t make much cash thru Yelp Platform; it’s primarily a client provider but in addition helps Yelp show ROI to its companies.

global monetization is solely three p.c of whole earnings. as a consequence the company expects considerable increase from non-US markets one day.

Yelp anticipates $114 million to $116 million in Q1 2015 earnings. Full year steerage was $538 million to $543 million. the company mentioned that it believes it might probably reach long-term EBITDA margins of between 35 and forty p.c.

concerning the writer

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a private blog, Screenwerk, about connecting the dots between digital media and real-world client behavior. he is also VP of technique and Insights for the local Search affiliation.