you can Now Hail An Uber From fb Messenger

fb customers who flock to Messenger to make plans with their chums can now hitch a journey to meetups without leaving the app. This week, the social network rolled out an update to its Messenger app that lets users request an Uber from within a message thread.

the brand new functionality is part of an ongoing effort at fb to inspire the usage of Messenger for more than simply conversations with chums: the company not too long ago presented a chat-based totally digital assistant called fb M that’s mostly supposed, it seems, to help folks make purchases on the platform.

Neither facebook nor Uber would describe the financial phrases of the partnership, but Emil Michael, Uber’s SVP of business, defined to BuzzFeed information that the company wants to head deeper than just common integration:

What we’re trying to innovate on with fb is making transportation a social experience . . . eventually it’s possible you’ll see people’s ETAs exhibited to everyone within the chat crew, so everyone knows when the others have become to the restaurant. you might even see chats with the driving force embedded in a message, in order that Messenger thread turns into an app expertise.

both Slack and chinese messaging app WeChat already offer ride-hailing performance. the previous delivered minimize instructions for Uber rival Lyft final month—which allows customers to order a journey from Slack—while Uber in a similar way made inroads into the endeavor area past this week via an integration with Hipchat.

[via BuzzFeed information]