YouTube Launches Gen Z Music, And Trending Music On Shorts
YouTube Launches Gen Z Music, And Trending Music On Shorts
Two new music packages are coming to YouTube to help advertisers reach audiences.
The packages — Gen Z Music, and Trending Music on Shorts — announced Wednesday, are powered by artificial intelligence. The packages leverage platform signals to match brands with site visitors and music content popular on YouTube across devices and formats.
“It’s a no-brainer that songs by the likes of Bad Bunny, Doechii and Rosalía are popular with Gen Z, but most brands don’t realize that classic hits by Cyndi Lauper and underground music from the latest soon-to-be superstar are popular with Gen Z on YouTube, too,” Nicky Rettke, vice president of product management at YouTube, wrote in a post.
Music connects people. The packages are geared for advertisers to reach YouTube’s audience, but specifically Gen Z while they listen and create content around favorite songs and pop-culture moments.
The Gen Z Music package — which is now available now for long-form and audio — identifies songs trending with Gen Z, so advertisers can reach listeners during times they listen to the music they know and love.
Some 95% of U.S. teens say that they use YouTube, according to Pew Research. This generation watches exclusive content like Coachella live streams, uploading reaction videos. Recently this generation of music fans contributed to the viral debut of Miley Cyrus’ Flowers single in a surge of self-care Shorts and features across the platform.
The Shorts received millions of views and connect with the creative ways Gen Z uses short-form video on YouTube to express themselves and connect with artists.
YouTube Shorts has seen more than 1.5 billion monthly logged-in users and more than 50 billion daily views.
In the coming months, the platform will pilot Trending Music on Shorts for advertisers.
Gen Z Music launches this month and Trending Music on Shorts becomes available in pilots during the coming months.
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