Zapier launches Digest, so its apps can send their messages where you want

Workflow automator Zapier allows a user to link applications, so that, for instance, an email signup in one application gets automatically added to a customer relationship management system.

The company has integrated about 750 applications, but the chains of applications you have connected together are still talking to you separately — sending emails, notifications, alerts and other updates.

This week, Zapier is trying to organize that cacophony of messages by launching its Digest by Zapier integrations. It allows you to send messaging, notifications, alerts and summaries from a specific application(s) to one place that you regularly check, like an email or the Slack collaborative messaging platform. Digests — which are text only — can be scheduled for daily, weekly or monthly intervals, and you can only Digest apps that are in Zapier’s ecosystem.

Example: the update on tasks completed by your team through workplace collaboration tool Asana can be shown to you as an email every day.

Or all those notifications from Box about the creation of new files can be sent to you as an Evernote note. Or, obviously, all the messaging from all the apps can be sent to you through one viewing tool, like an email. Here’s a sample Zapier Digest screen about sending sales invoices from the Xero accounting tool to your Gmail:

[Article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.